Planned Giving · A Legacy of Faith

What If Your Faith Could Keep Serving After Your Lifetime?

A planned gift can help a church sustain worship, care for neighbours, form the next generation and respond to a changing world — while honouring family responsibilities and the donor's freedom to choose.

Not giving through a church? See our general Planned Giving guide →

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Generosity with a plan

Planned Giving Is Not About How Wealthy Someone Is

It is about what they want their life to continue supporting. It brings charitable intent together with estate, tax and financial planning.

The gift may be made now, through a Will, through insurance or through another carefully chosen asset. The right method depends on the donor, the church and the advice of qualified professionals.

Five ways a legacy may take shape

Start With the Ministry Purpose. Choose the Financial Method Second.

1

A Gift in the Will

A donor may leave a specific amount, percentage, particular asset or share of the estate's residue to a church using its correct legal name and charitable registration information.

2

Life Insurance

A church may be named as beneficiary, or — after professional review — a policy may be transferred to a qualified donee. Ownership, control, receipting and tax timing differ materially.

CRA policy guidance →

3

Publicly Traded Securities

Eligible securities donated directly to a qualified donee may receive a donation receipt and may qualify for a zero capital-gains inclusion rate. Selling first can produce a different result.

CRA donor guidance →

4

Registered-Plan or Other Beneficiary Gift

Depending on the account, governing law and institution, a charity may be named directly or a charitable gift coordinated through the estate. Tax and family effects require individual advice.

5

A Gift Made During Life

Cash or non-cash gifts can support ministry now. The donor should confirm the church is a registered charity, how the gift will be used and whether an official receipt can be issued.

Check charitable status →

Family First, Purpose Always

A responsible plan considers dependants, retirement security, debts, liquidity and family expectations before fixing the amount or method of a gift.

The church legacy ministry model

Five Pillars to Fuel Ministry Without Turning the Pulpit Into a Sales Platform

A trustworthy planned-giving ministry is pastoral before it is financial. It teaches, invites and equips; the member decides freely with independent advice.

01

Teach

Offer annual stewardship education connecting faith, legacy, family and ministry — without naming products from the pulpit.

02

Listen

Invite members to identify the ministries, people and future needs closest to their hearts.

03

Equip

Provide correct legal name, CRA number, sample bequest language and a simple professional-referral process.

04

Govern

Adopt gift-acceptance, restricted-gift, privacy, conflict-of-interest and investment policies before gifts arrive.

05

Steward

Thank donors appropriately, honour restrictions, report impact and maintain confidential records and succession plans.

A 90-day starter roadmap

Build the Foundation Before Launching the Invitation

This sequence gives a church a credible, low-pressure starting point. Governance and professional review come before public promotion.

1

Form a small legacy ministry team

Include pastoral leadership, finance or board representation and one trusted administrative owner. Define roles and conflicts clearly.

2

Confirm charitable and legal information

Verify the church's exact registered name, CRA number, authorized signers, receipting practices and professional contacts.

3

Approve gift-acceptance principles

Decide what gifts can be accepted, who reviews complex assets, how designated funds work and when the church may decline a gift.

4

Create a one-page legacy invitation

Explain ministry priorities, available giving methods and the importance of family discussion and independent legal and tax advice.

5

Host an education evening

Use a pastor, estates lawyer, tax professional and licensed insurance advisor in clearly defined roles. Teach choices; do not solicit commitments in the room.

6

Begin a confidential Legacy Circle

Recognize intentions only with permission. Membership should never require disclosure of gift amount or irrevocable commitment.

Trust is the strategy

Essential Church Guardrails

Pastoral conversation starters

Questions That Invite Reflection — Not Obligation

"Which part of this church's ministry has shaped your life or your family?"

"What work of faith would you hope continues for the next generation?"

"Have you included the people and causes you love in your estate conversations?"

"Would information about legacy-giving choices be helpful — without any expectation to proceed?"

Churches are being asked to carry growing needs in a challenging world: spiritual care, food security, newcomer support, children and youth, seniors, mental-health support, global missions and the maintenance of sacred community spaces.

A Planned Gift Is Not Merely Money Left Behind. It Is Ministry Sent Forward.

Planned giving can create long-term strength — but only when it protects the donor's dignity, family responsibilities and freedom of conscience. InsuranceVilla's role is to help explore the insurance and beneficiary-designation questions, working alongside the church, lawyer and tax professional.

Care for your family, live generously today, and consider what your faith might continue to do tomorrow.

Plain-language answers

Questions Members and Churches May Ask

Does a planned gift mean giving money away now?

Not always. A gift may be made during life or arranged for the future — for example through a Will or beneficiary designation. Each option has different control, tax, estate and family consequences.

Can someone change their mind?

It depends on the method. A charitable provision in a Will or revocable beneficiary designation may generally be changed while the donor remains capable, but an absolute transfer of policy ownership or another completed gift may not be reversible. Obtain legal advice before acting.

Will life insurance premiums always produce donation receipts?

No. Receipting depends on policy ownership, beneficiary status, the nature of the transfer, any advantage and CRA rules. CRA states that amounts donated so a qualified donee can pay premiums — and certain payments made with its agreement — may be treated as charitable gifts. The structure must be reviewed before implementation.

Can the church promise a tax credit?

No. The church may issue a valid official receipt only when CRA rules permit. The donor's available credit and its timing depend on current tax law and personal circumstances.

What if the church's needs change decades later?

Gift documents and church policy should address this possibility. Overly narrow restrictions can make a gift difficult to use. A lawyer can help draft language that honours the donor's purpose while allowing responsible adaptation.

Important to understand

InsuranceVilla Does Not Provide Legal or Tax Advice

Charitable beneficiary designations, gifts through a Will, and the tax treatment of any giving strategy depend on the structure used, the assets involved, and applicable law — and they can change. Nothing on this page is a recommendation to use a specific structure. Before naming a charity as a beneficiary or restructuring a gift, coordinate the plan with a qualified lawyer, tax professional, and the intended charitable organization.

Begin with purpose — not a product

Begin the Planned-Giving Conversation

InsuranceVilla can help churches and families explore the insurance side of a planned gift, identify questions for legal and tax advisors, and coordinate a respectful legacy-planning conversation.

Request a Planned-Giving Conversation

General Canadian information only. This page is not legal, tax, accounting, charitable-receipting, investment or insurance advice and does not guarantee any tax result, donation receipt or insurance coverage. Planned gifts depend on current law, charitable status, the donor's circumstances, policy or account terms and properly completed documents. Donors should obtain independent legal and tax advice and ensure family and dependant needs are addressed. Churches should obtain professional guidance and approve appropriate gift-acceptance, privacy and conflict-of-interest policies. Insurance products are subject to suitability review, contract terms, conditions and underwriting.